The Arlington Parks and Recreation Department will host the sixth-annual Brand-Aid Marketing Conference on April 4-5 at the Bob Duncan Center.

The award-winning conference has evolved from a niche parks marketing event into the can't-miss marketing and branding conference for government employees, small businesses and non-profits since its inception in 2012.

Though the majority of attendees come from municipalities, the content is applicable to anyone that seeks to improve their brand through better marketing practices and emerging technologies. Brand+Aid speakers are industry experts who work with public sector businesses, non-profits and entrepreneurs.

Attendees from across the country have taken notice of the benefits of Brand+Aid, with more than 21 states represented at the conference since 2013.

"Little did I know, this would prove to be the highest return on investment for professional development I've experienced in 20 years," said Jason Genck, general operations manager for the City of Westminster, Colo. "Hands down, Brand+Aid is the finest focused-topic conference I've attended in my career."

For more information, and to register, visit www.brandaidconference.com.