Kay-Yut Chen, a renowned behavioral and experimental researcher from Yahoo! and Hewlett-Packard, will join The University of Texas at Arlington's College of Business in the Information Systems and Operations Management Department in the fall.

Chen's research merges the classroom and the boardroom. He expects to continue to work with Yahoo Labs and HP on research projects that will bring both scientific and business values.

Chen is the author of "Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business.' His work, outlined in the book, is becoming increasingly popular. The research has been featured in Nature, Entrepreneur, The Wall Street Journal, Newsweek and Scientific American.

"A lot of people in business will tell you that they made a "gut' decision," said Chen, who has doctorate and bachelor's degrees from the California Institute of Technology. "Sometimes those decisions are good ones. Sometimes they aren't. I try to explain why people make the decisions they do in business and how we can predict those decisions. Providing those data-driven insights to businesses is essential and allows them to thrive economically."

Chen's work shows how internal markets, innovative and high-quality data can shed light on and improve decision-making within a firm.

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