The City of Arlington has received the ;U.S. Conference of Mayors 2015 City Livability Outstanding Achievement Award, Honorable Mention, for the Arlington: The American Dream City brand campaign.

Launched in 2014, a committee featuring ;all of the major brands in Arlington helped develop a brand that tells Arlington's complete story, one that's synonymous with hard work and opportunity. ;The brand launch was co-sponsored by the City of Arlington and the Arlington Convention & Visitors Bureau.

Arlington: The American Dream City is rooted in six pillars: diversity, reach, education, aspiration, metroplex and spirit.

This award recognizes mayoral leadership in developing and implementing programs that improve the quality of life in America's cities, focusing on leadership, creativity, and innovation demonstrated by the mayors.

"We want to thank the U.S. Conference of Mayors for recognizing our new brand, which allows us to share the great things happening in neighborhoods, consumers and visitors," said Jay Warren, Arlington Marketing Communications Manager. "When building the brand, our goal was to approach it by looking at the entire community. We wanted to make sure it represents all of Arlington."

This year's winners were selected by former mayors from a pool of over 200 applicants. It is the 36th year of the award, which is sponsored by the Conference of Mayors and Waste Management, Inc.