Small Business Spotlight Siaras MedSpa

Cecilia Gonzales has worked hard the last 20 years to grow Siara’s MedSpa on South Cooper Street. Expanding from a hair salon to a spa and now bringing in her daughter, Siara Gonzales, to help carry on the legacy.

After earning her esthetician license, Cecilia started working at a former hair salon, renting a space from the owner, and cleaning the business after hours. In 2008, the owner decided to retire.

“She told me that she was ready to retire, and she wanted me to run the salon,” Cecilia remembered. “But when I told her it was too expensive, she said ‘You stayed with me, and I want you to have the place.’ And now I have been here for twenty years.”

Over time, Cecilia switched the hair salon to Siara’s Spa and Salon, focusing more on skin care. Even though she renamed the place after her daughter, Siara didn’t always want to work there.

“I was very little, maybe four-years-old, and I remember always coming with my mom. She would be in her room, and I would be in the kitchen waiting,” Siara laughed. “I started working here as a receptionist when I was 18 or 19. But it took my mom leaving to a conference and me being at work by myself, before I realized I liked this, and I wanted to do it too.”

Siara went to school and earned her esthetician license in 2018, and now she is going to nursing school to become a medical esthetician.

“I love it. She’s very smart, and she likes it,” Cecilia said proudly. “If you’ve been working somewhere for a long time, you need new, young people.” Siara added, “I think it’s cool working with my mom now. She’s taught me everything I know.”

The mother daughter duo has continued to add new services to the salon, they now offer lasering, botox, fillers and more. Two years ago, they officially rebranded to Siara’s Med Spa.

You can learn more about Siara’s Med Spa online or on Facebook and Instagram. Or you can visit the One Start Development Center, on the second floor at City Hall from August 26 - 30, 2024, during Small Business Promotion week. The City’s Planning and Development Service Department is also hosting Customer Appreciation Week during the same time and will be providing refreshments and bottled water for the customers visiting the Small Business Promotion table.

The City of Arlington is highlighting East Arlington small businesses throughout 2024. Canales Furniture, another Small Business of Arlington, who has grown substantially in the last few years, wants to give back to the community and is sponsoring this program with the Planning & Development Services Department for the year 2024. In their new headquarters at 102 E. I-20 Highway, they have dedicated a training room for their growing community, including free English-speaking classes, citizenship classes, and teaching small businesses on how to utilize social media as a marketing tool.