The twisting, swerving, rocky road to PBR’s 2020 world championship took another major turn today. This time, facing gridlock in Nevada, PBR took a detour on the freeway to the Lone Star State.

PBR World Finals: Unleash The Beast – which for 26 straight years has been held in Las Vegas – will be relocated to AT&T Stadium in Arlington, Texas, Nov. 12-15, 2020.

This blockbuster announcement, following a lightning-fast, Herculean collaboration among the state of Texas, City of Arlington, Dallas Cowboys, CBS Sports and PBR, was made this afternoon by PBR Commissioner Sean Gleason.

Gleason spoke to fans live on social media from the heart of AT&T Stadium, where PBR has competed the past 10 years, including the biggest event in the sport’s history when PBR hosted 46,000 fans at the Iron Cowboy in 2018.

“We’re incredibly excited about PBR's decision to bring the World Finals to The American Dream City as the sport continues its rich history at AT&T Stadium,” Arlington Mayor Jeff Williams said. “This larger-than-life, premiere bull riding competition captivates an international audience and it's the perfect fit for our world-class Entertainment District.”

World Finals, the richest and most prestigious event in bull riding, which offers a $1-million bonus and coveted gold buckle to the PBR world champion and a $300,000 check to the event winner, had originally been scheduled for T-Mobile Arena in Las Vegas November 4-8 and has been moved due to COVID-19 restrictions.

“The PBR World Finals, the biggest event in bull riding, will crown our next champion rider and bull in the NFL’s largest stadium in the heart of cowboy country, giving fans the sport they love in a comfortable, socially distanced environment,” Gleason said. 

 “We are very grateful to Governor Abbott and the state of Texas, who moved at lightning speed to make this happen, as well as our partners in the city of Arlington, the Visitors Bureau, CBS Sports and AT&T Stadium for welcoming PBR and our loyal fans for championship week.”

 CBS Sports Network will televise all rounds of the PBR World Finals, in addition to pre-round shows previewing the action (see broadcast schedule below). The league’s OTT channel RidePass will also bring viewers all the action live.